Book 2: Traffic to sales, How to get people to buy from your store
Table of contents:
Key topics / chapters (revised structure):
Traffic FundamentalsOrganic vs. paid traffic — strengths, costs, and when to use each. How to combine them for faster results.
Channel Playbooks
Social media (organic + paid on Meta, TikTok, etc.)
Google/Shopping ads
Influencers and content marketing
Hiring a commission-based team or affiliates to distribute your material across the web (a low-risk organic leverage method)
Reading the Numbers That MatterClear explanations of CPM, CPC, ROAS, CTR, conversion rate, and other core metrics. How to know if an ad or campaign is actually profitable.
Funnel Analysis & OptimizationMapping your customer journey from ad/click to purchase. Spotting drop-off points and systematically improving performance.
Conversion Rate OptimizationProduct pages, checkout flow, offers, upsells/cross-sells, and average order value (AOV) boosts that turn more traffic into revenue.
Email & SMS MarketingBuilding and growing an email list (and SMS list) as a core brand asset. Welcome sequences, abandoned cart flows, post-purchase sequences, and retention campaigns that keep customers coming back.
Customer Journey & Retention SystemsPost-purchase experience, reviews, loyalty tactics, and support that drives repeat purchases and higher lifetime value.
Tracking, Budgeting & Testing FrameworksSetting up pixels and simple analytics. Starting with small, controlled budgets and scaling only what works — so you reach your first $1,000 and keep growing profitably.
What’s NextIn Book 3 you’ll learn how to scale from your first $1,000 to $10,000+ (and beyond) with simple systems, automation, teams, and smart reinvestment — so your store grows bigger while needing less of your time.